BSBA Major in Marketing
Step into the fast-paced world of consumer behavior and brand strategy. Our Marketing Management program is designed to turn students into market leaders who know how to connect products with the people who need them.
What You’ll Master:
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Strategic Insight: Learn how to delineate markets and target the right demographics.
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Executive Presence: Practice assessing and presenting strategic marketing issues to C-suite leadership.
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Industry Verticals: Gain expertise in E-commerce, Retailing, Franchising, and Distribution.
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Real-World Application: Go beyond the classroom with field work and feasibility studies that put you face-to-face with real customers.
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